Jobs lived and breathed his job and held high expectations for his staff. I recall one day when a secretary was late, and Jobs demanded to know why.
… a single mom, good secretary. She said, “My car wouldn’t start.” So, that afternoon, Jobs walks into her office, throws a set of keys to a brand new Jaguar and says, “Here, don’t be late anymore.” He was always doing things like that, surprising people.
He was just one hell of a motivator. He just could motivate you out of your socks.
- Ron Givens, Former Director of Quality, Apple
I chatted with the fiercely private Jobs and found him very personable and self-confident. I then told him about the problems he was having with the Apple III. Jobs later sent me a Macintosh, keyboard and mouse.
I have been a Mac fan ever since and that the computer Jobs sent me still works. I still pull it out occasionally to show my computer science classes how far technology has come.
Jobs didn’t ask what a product should be. He told people what a product should be, based on his own imagination of what people would like.
- Fred Brooks, Former IBM Employee & ‘National Medal of Technology’ recipient, during the same time Jobs received it.